![]() ![]() ![]() New York: The Free Press.īall, D., Coelho, P.S., and Machas, A. Results of the analysis in this study shows that there is significant relationship between the variables of trust, commitment, communication and conflict resolution to customer loyalty either partially or simultaneouslyĪaker, David A. Methods of data analysis using multiple linear regression with SPSS software assisted. Customer BTPN KCP Sepanjang the population, so the number of samples obtained by 110 customers. The sampling method used accidental sampling. This study aimed to examine the effect of relationship marketing on customer loyalty either partially or simultaneously. Among them are trust, commitment, communication and conflict resolution. In relationship marketing strategy there are several variables that can increase customer loyalty to the company. ![]() Relationship marketing and customers loyalty Abstract Relationship marketing is a process of creating, maintaining and improving the strength of the value-laden relationships with customers and other stakeholders. ![]()
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